If they are shopping houses
Lead with type, price, beds and baths. Neighborhood and commute belong on the card — not buried in the description. Lot size is secondary unless they asked for a yard or a shop.
- Payment estimate next to the photo
- School and commute notes on the area pages
- Evening and weekend showing slots
If they are shopping condos or townhomes
Lead with dues, parking, and what the HOA actually covers. A condo without a reserve story is a different product than a fee-simple house — do not mix those in one default filter set.
- HOA dues and rental rules called out early
- Parking and storage notes
- Area context — Midtown condos vs North Ridge houses
Shared tools that help both
House shoppers and condo shoppers still need the same next step: a scannable inventory, a way to save a search, and one showing request.
- Map and grid toggle
- Saved searches and alerts
- One booking flow for tours
- Short FAQ with schema markup
What to publish next
Write separate notes for “homes for sale” intent and “condos for sale” intent, then link both to your listings filters and the showing scheduler. That is how an agent site ranks for both shoppers without stuffing one page.
